Bringing Nature Indoors

Here at Greener on the Inside, we are all about promoting office plants and nature-inspired design through interesting blog posts. However, our Ambius colleagues in Australia took the task of raising awareness about the benefits of plants to a whole new level. This past March and April, the Ambius team gave away 10,000 plants to Australians while educating office workers on the tenents of Biophilia (humanity’s innate need for nature).  The response was remarkable with prospective plant owners lining up during their lunch breaks in Brisbane and Sydney to receive their new green friends. To gain a better perspective on the campaign, Greener on the Inside chatted with Anne Briggs, Marketing & Communications Manager for Ambius in Australia.

Greener on the Inside: Tell me about the campaign’s theme of Biophilia. What types of things did you want to make people more aware of about plants?

Anne Briggs: We all instinctively seem to understand that we are somehow innately connected with other living things – a term referred to as Biophilia (‘bio’ meaning earth and ‘philia’ meaning ‘a love of’, so a “love of the earth”). This concept was identified by biologist, Edward O. Wilson, in his 1984 book titled, Biophilia, where he details the close association of humans to nature, which includes plants, animals and weather. Wilson found that, when given a choice, people gravitate towards environments that incorporate features found in a natural environment.  This includes: good natural light, clean air and optimal space to do your work effectively, ideally featuring views of outside & a connection to living things such as plants. Read More »